Full life cycle student relationship management

Support accross all touch points


greymatter helps recruitment teams to capture, engage, market and successfully convert prospects while giving you accurate insight into your recruitment efforts.


greymatter assists your admissions department with lead qualification and integration with SIS systems which ensures one single version of truth for student data.


greymatter provides a personalized student web portal for enrolment services. Students can book appointments with academic advisors through this portal.


greymatter is a full, student life cycle solution that gives you essential tools to engage your target populations, understand service breakdowns and re-define business processes that upsurge retention.


greymatter increases a student's chances of success by tracking engagement and building strong, long-lasting relationships between students and faculty from the very beinning of a student's journey.


greymatter’s outbound dialer function assists your development office so it can focus on connecting with donors and alumni rather than dialing the right number, tracking and reporting.

Choose greymatter

Fully Optimized

greymatter is built on top of Microsoft's latest and greatest technology: Dynamics 365. Microsoft technology integrates throughout: Office 365, SharePoint, OneDrive, Dynamics 365, and much more.

Free Upgrades

Be prepared, greymatter gets better with time. We invest heavily in continuous product improvements because we take pride in delivering the best solution in the industry.

Real Time Analytics

Benefit from real time analytics for insight to how your department or organization is performing right now, not monthly not weekly. greymatter integrates seemlessly with Power BI (Microsoft's Business Intelligence tool).

Feature Details Some features may require a third party plugin.


Wondering what works best to convert leads into students?

Recruitment is the first touch point that an institute has with a prospective student. greymatter gives you accurate insight into your recruitment efforts to help generate and qualify student leads.

greymatter is integrated with government application portals, student information systems and Office 365 to ensure the recruitment process captures every detail needed to increase conversion rates.

You are able to input prospective student information into the CRM as well as the agent's or ambassador's details. This provides your institute with a comprehensive understanding of the recruiter's interaction with his or her prospect; you can then build on those touch points by following up with targeted communication efforts.

Finally, you will know what is working and what is not. Incorporate machine learning into the process, and you'll have an even more extensive understanding for how to best recruit your students.

Student services

Want to increase your students’ chances of success?

Every interaction with a student counts. From recruiting to retention and development, all touch points create an experience. Each experience either builds or erodes trust; we architect that foundation of trust through constituent experiences principled in human-centered design.

greymatter tracks all student interactions, from prospect to alumni. It creates a conversion record of metrics each time the contact type changes (lead, prospect, applicant, registrant, student and alumni) and automates communication accordingly.

greymatter also provides a personalized student web portal for service request submission, tracking and editing. Students can book appointments with institutional personnel through this portal, giving them immediate access to human resources.

Donor management

Interested in fundraising and advancement activities?

Use greymatter to enhance and maintain your partnerships with donors. greymatter’s outbound dialer function assists your development office so it can focus on connecting with donors and alumni rather than dialing the right number, tracking and reporting.

You're able to accept payment transactions through greymatter, and it handles the tracking and reporting of all donations, whether it's a one-time sum or an ongoing donation plan.

Strengthen your relationships with donors by using CRM to acknowledge their contributions, and make them feel appreciated on an ongoing basis with updates and event invites. Keep all communication tracked and logged for references, and use automated reminders to reach out.

Corporate partners

Does your institute need to communicate with corporate partners?

greymatter helps to enhance relationships with community and business partners by giving them permissions to access data on students' academic achievements.

Your corporate partners may have a vested interest in how students are performing. Now, they can use greymatter to view student progress using the corporate partner portal.


Struggling to craft email templates? Don't know if your emails are being opened and which links are being clicked?

We have a solution.

We offer full ClickDimensions integration which contains a user-friendly email designer, provides open and click rate feedback, and even produces a heat map of your email engagement.

In addition, you can create segregated marketing lists for email campaigns that are specifically targeted to the right audience to spark more interest and increase response rate.


Want to access your software using a mobile App, web browser or Outlook? It's possible.

We have developed a greymatter App for your smart phone or tablet. This opens more opportunities for recruiters to obtain prospective student information on site while giving an interactive, visual representation of the institute.

Recruiters are often in the field attending special events and talking to potential students. This is arguably one of the most important touch points of a student life cycle because it will determine the course of the relationship between the prospect and the Institute going forward.

greymatter's user-friendly mobile App makes gathering information seamless and efficient. Recruiters can have a genuine face-to-face conversation with prospects, while engaging them with targeted questions and inputting data on the spot.

Questions? Get in touch!



Calgary, AB. T2R 1L3.

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Get Started

Find out what greymatter can do for you

Step 1 : Contact info

Provide us with your name and the organization you represent along with your contact information.

Step 2 : Background

Tell us a bit about your background and your software knowledge.

Step 3 : Current software

Tell us about what solution you are currently using and why you are choosing to explore other options.

Step 4 : Submit

The final step is to submit all your information so that we have a comprehensive understanding of your situation and the requirements for your solution. We will guide you in best practice for developing customizations yourself, or we can execute customizations for you. Frequency Foundry will work with you and your team to produce the best possible results for your institution.